Posted: November 15, 2018
Introducing the new look Park Street and Queen’s Road
Park Street and Queen’s Road are home to some of Bristol’s most iconic buildings and provide a hub for the city’s cultural heritage, but over the years the area has seen a huge amount of change. Building on the City Centre BID’s objective to constantly improve the look and feel of the city we’ve been working with a host of local independent creative businesses to launch a new placemaking initiative for Park Street and Queen’s Road to give the area a new lease of life. The project will be part of a 4-year marketing strategy to create a new brand identity for the area which will support in driving footfall to one of Bristol’s most iconic areas.
Created in collaboration with a team of local marketing and branding experts, the new identity for Park Street and Queen’s Road has taken into consideration the City Centre BID’s target audiences; residents, tourists, visitors and businesses, to position the range of experiences to be had, including shopping, eating, drinking and leisure time pursuits.
Creatively the project draws on the area’s unique attributes, including the iconic architecture and cultural heritage, as well as the everyday activities and wide range of things to see and do. The project will also focus on the area as a great place to do business.
Bristol based creative agency Fiasco Design were commissioned to create a new brand identity, which draws on the iconic buildings and unique aspects of Park Street and Queen’s Road. This will be initially introduced as graphics on empty shop units, improving the look and feel of the area, and will be followed with a range of branded merchandise such as tote bags, which will promote the area as a destination for locals and visitors alike.
Speaking about the project, Operations Manager Keith Rundle said:
‘Online shopping, changing consumer behaviour and the impact of this on the retail landscape nationally is well documented. The Bristol City Centre BID is committed to supporting the businesses in Park Street and Queen’s Road area and our strategic thinking focuses on the importance of ‘placemaking’ as people increasingly look for things to ‘do’ and ‘going shopping’ becomes increasingly about ‘experiences’. We have developed a visual identity for the area based on its unique attributes and characteristics; its historic and cultural heritage as the setting for a range of unique independent stores, as well as valued high street brands, restaurants, cafes, bars and clubs. We are making improvements to the appearance of the area at street level and supporting the businesses with initiatives to attract visitors. Our plans for Christmas with more lights than ever before, and a light themed installation on College Green will, we believe, make it a must visit destination.’