James Ward

James is the Ambassador for the Harbourside area, from Millennium Square to Baldwin Street. He enjoys the mixture of businesses located in this area as it means no two meetings will be the same.

To date, James’ biggest achievement has been improving pedestrian safety on Welsh Back by working with nearby businesses and the City Council. James is also proud of the impact he and the other Ambassadors have had on rough sleeping in the city centre by collaborating with the StreetLink outreach teams and the City Council’s Streetwise team.

Prior to working for the BID, James studied at the University of Bristol and then worked for a number of Bristol-based non-profit organisations including Bristol Energy and Bristol Green Capital Partnership.


James looks after the green section of the City Centre BID area.