We’ve brought back 365 hearts across Bristol’s parks to mark the launch of the #LoveBristol campaign, inviting people to head into the city centre for the reopening of the high streets from 12th April 2021.
As Covid-19 lockdown restrictions start to ease, #LoveBristol is our new yearlong initiative that sees the city working as #BristolTogether to support retailers, hospitality, businesses and the community to recover from the pandemic. #LoveBristol will develop as a multi-layered campaign, including business promotion, new shop dressings, and further activations across the city centre as we progress along the reopening roadmap.
The hearts are painted by a group of artists from Upfest with eco-friendly chalk line marking paint, with 52 creating the shape of a heart in College Green, 220 in Queen Square and 103 in Castle Park.
They accompanied by huge #LoveBristol murals through the streets of Broadmead and Cabot Circus, as well as on the parks, with visitors and workers encouraged to share their love for the city when they happen across them.
The popularity of the hearts in 2020 was great to see and we’re really pleased to be able to bring them back to mark this next major step in the reopening roadmap to help the city to build back stronger and faster.
The campaign is a Bristol Together initiative, led by Bristol City Centre BID alongside Visit Bristol, Business West, Cabot Circus and Broadmead BID, in partnership with the One City Economy Board and Bristol City Council.