The event is the first live public event to take place under the All Under One Moon banner, an inclusive concept created by Bristol-based marketing and communications agency MIC Connect, as a way to celebrate togetherness around the annual Mid-Autumn Festival. With its timing and strong focus on bringing communities together over food and shared fun activities, this pillar of China’s cultural calendar can be likened to the UK’s Harvest Festival.
With inspiration from both cultures, All Under One Moon aims to act as a unifying link for a range of activities, and this live event in 2023 is intended to be the first of many annual celebrations.