The programme will provide subsidies to businesses that switch to using cargo bikes to deliver their freight. In some cases, this may be outbound cargo for businesses like coffee shops delivering external catering, or florists in the city centre. In the majority of cases, the scheme will be utilised for inbound freight for hospitality venues and office blocks receiving goods such as catering supplies and consumables.

As part of the scheme, both BIDs will offer guidance to help businesses make informed decisions about how they can adopt sustainable practices for receiving and distributing goods.