PARK STREET

OVERALL TRENDS*

Compared to July, footfall on Park Street decreased by 13%, with a 4% decrease in visitors, meaning on average, each visitor visited the area less frequently than in July. The average daily visitor number in August was 12,327 compared to 14,224 in July.

Key trends included:

• Large-scale events: The highest days for footfall were Friday 8 and Saturday 9 August (Bristol International Balloon Fiesta), followed by Saturday 2 August (IDLES Block Party gig). Although these events did not take place in the immediate vicinity of Park Street, their effect was noticeable across the city. 
• Saturday impact: Saturdays continue to be the most popular days for footfall on Park Street, where weekly footfall patterns for August were similar for each week. The only exception to this was Saturday 30 August which was a cool, rainy day, demonstrating the effect weather has on visitor numbers.
• International visits: Unlike previous months, there was a 15% decrease in international visitors in August. However, due to the 47% increase seen in July, total international visitors for August was still considerably higher than previous months of the year. The largest number of international visits in August were made from Germany.

*These figures include a partial loss of network on the Park Street data cell on 9 and 11 July and a full loss on 10 July

• The average dwell time was just under 26 minutes, slightly less than July.
• 46% of visitors were female, compared to 51% nationally.

SPENDING POWER & TRAVEL PATTERNS

• Compared to the UK average, Park Street visitors had a ‘high’ or ‘very high’ spend power. 
• The proportion of visitors with ‘mid’, ‘high’, and ‘very high’ spend power was higher in August than July. 
• When comparing the spending power of different categories of visitor, ‘residents’ had the highest average, followed by ‘visitors’ and then ‘workers’.   
• 61% of visitors made 1 visit, 34% made 2-5 visits, 4% made 6-10 visits, and 1% visited over 11 times. This aligns with the average number of visits per person decreasing from July to August.
• The highest number of visitors came from BS8 postcodes, followed by BS6.
• 63% of visitors came from the Bristol area, slightly lower than July. 3% came from both Bath and Gloucester postcodes.

VICTORIA STREET

OVERALL TRENDS*

In August, footfall on Victoria Street decreased by 9%, with a 2% decrease in visitors, meaning the average visitor visited the area slightly less frequently than in July. The average daily visitor number for August was 8,298 compared to 9,144 in July.

Key trends included:

• High traffic days: The busiest days for footfall were Saturday 19 July and Thursday 10 July. The uplift on Saturday was likely driven by the nearby Bristol Harbour Festival, which took place on the Harbourside. Continuing the trend seen in June, local workers had a strong impact on weekday footfall, particularly as the Victoria Street sensor is located close to several offices. Almost every day in July recorded higher footfall than the same day in June.
• International visits: There was a 70% increase from international visitors in July compared to June, with the largest number of visitors from Spain. As most countries will have started their summer holidays in July, this could account for the large increase in visitors from overseas.

*These figures include a partial loss of network on the Victoria Street data cell on 13 and 15 July and a full loss on 14 July

• The average dwell time was 30 and a half minutes, similar to July. 
• 44% of visitors were female, compared to 51% nationally. 
• The percentage of ‘out of area’ visitors (those visiting rather than working or residing nearby) was 75%, the same as July.

Our Footfall & Insights pages are updated weekly with the latest footfall data. Please refer to our Reports & Resources section for a snapshot overview of footfall in our Monthly Visitor Reports and an overview of spend behaviours in our Quarterly Spend Reports.

The expanded footfall data can be viewed through our online dashboard for more effective and informed decision making. Please get in touch if you would like more information.