Promoting

Up, up and away: Celebrating Bristol International Balloon Fiesta

Supporting Bristol International Balloon Fiesta's unique inauguration, which saw 18 balloons ascend from College Green.

24/07/2024

Summer in Bristol means a lot of things, one of them being the Bristol International Balloon Fiesta, (BIBF) which saw us support the event with our Enhance and Promote Fund to facilitate the first of many community launches surrounding the celebration.

On Wednesday 24th July, an impressive display of 18 balloons ascended from College Green, raising the curtain on the 46th edition of Europe’s largest hot-air ballooning event. Supported by our funding scheme, we helped Bristol Marriott Royal Hotel in providing breakfast for all involved, and the event marked a beautiful start to one of Bristol’s annual calendar highlights.

This unique inauguration was a raging success for this year’s event, with a coverage reach of 565 million across over 350 pieces of media coverage from outlets such as The Guardian, Mail Online and Heart Radio. Social media reach was also a big triumph for BIBF – over 100,000 impressions were reported across Facebook and Instagram alone from both BIBF and Bristol City Centre BID channels.

Organisations can apply for funding for any activity or initiative taking place in the city centre. If successful, you can receive up to £2,000 to assist in the delivery of projects or events. Applications open again soon for 2025.

find out more

All images provided by Bristol Drones.

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