Avon Fire & Rescue Service, Bristol City Centre BID, Bristol City Council and Avon and Somerset Police have joined forces (as the Bristol Water Safety Partnership) to launch a new harbourside safety awareness campaign.
The campaign comes after several high-profile incidents and deaths involving individuals getting into difficulty in the water.
A series of signs have been installed around the harbour area, highlighting the different risks that the water poses; its temperature, water quality, lack of ladders and exit points in the water, currents and submerged objects, all of which pose a significant risk for would-be swimmers.